MTV PUSH hosted the biggest names of the music industry when they were starting their careers. Names that then became icons, brands, even religions. To take ownership of this heritage, we run an international image campaign across all our channels.
The marketing strategy included: manifiesto image promo, social media campaign, short-form content, and live performances with future global stars.
But MTV Push is not only about the new upcoming artists. In addition, we developed a series of shorts formats that revisit past Push Artists such as Justin Bieber, Ke$ha, Shawn Mendes and Ariana Grande. MTV is proud to say we gave these artists a home, a platform and supported them throughout their rich careers, before anyone else.
🎨 CREDITS
VP Creative: Sean Saylor – Brand Creative Director: Maxi Borrego – Creative Lead: Fran Casais – Design Lead: Charlx Alemañy – Creative Team: Carlos Mendez, Sol Astolfi – Designers: Ismael Picardi, Mili Fiuza – Operations & Production Director: Delfina Chiesa – Producer: Francisco Romairone
Production Company: Frame Studio / Denmark
Short-form GFX and animation: Fede Maksimiuk
Short-form GFX and animation: Fede Maksimiuk
