We live in an era of information overload... you can read everything and still understand nothing.
In this context we launched CORTA, an independent media company offering brief, clear, and unbiased news tailored for young audieces in Argentina. And we did it by challenging the notion that reading more always means knowing more. Is this still valid in the era of misinformation?
Given that our resources were much smallers than those of major media companies, we ran an impactful campaign that hopefully would make people speak for us and amplify the message.
And it did. People begin to intervene the public billboards and turned to Twitter to express their opinions. At first, it was surprise, and then it turned into a discussion between those in favor and those against. Clearly, something was happening.
Finally we revealed the camign's purposeia YouTube spots, programmatic ads and Social Media channels.
⭐️ RESULTS:
We went viral . So viral. 27 days of uninterrupted conversation on Twitter viral.
CORTA had a sudden followers increase.
CORTA had a sudden followers increase.
We gained earned media coverage in big media networks. Not surprisingly, some articles included fake news :/
Even the Spokesperson for the Argentine President referred to the campaign.
