Grido, the leading ice-cream producer in Argentina, wanted to develop a new flavor in collaboration with a client. They approached us to brainstorm a promotional campaign.
However, instead of a standard promotion, we proposed shooting a web series to delve deeper into the production process allowing the selected client to work at the real offices.
"Dueño del Sabor" - Trailer:
We attracted over 200 candidates, resulting in an 8-episode web series with real-time coverage on social media. The release was also a business success, since The 'Emma-Choc' new flavor, became a sell-out within the first weeks.
Launching "Emma-choc" / Case study:
Launching "Emma-choc" / Case study:
Every week, a couple of episodes were released on YouTube. Meanwhile, on social media, fans could follow the narrative in a more "POV" style, allowing them to interact with Emma in real time.
⭐️ RESULTS:
We reached 20M unique users.
More than 100,000 organic interactions were generated.
The episodes achieved a 50.92% VTR on YouTube (while the average for branded content is 15 to 20%).
The flavor sold out in less than a month nationwide.
💥 AWARDS:
2023 +DIGITAL / BRONZE / CATEGORY: CONTENT
💥 AWARDS:
2023 +DIGITAL / BRONZE / CATEGORY: CONTENT
