The Season 6 of "Acapulco Shore" had a big twist: it would happen in Mexico City.
With that in mind, we went straight to the point with "El Desmadre Llega a CDMX" . A campaign that celebrates the chilango culture from the eyes of Acapulco Shore cast. As you may know, it´s not a quite POV.
We worked on graphic teasers, characters promos and OOH. Entirely shot in Mexico.
"Fierro Viejo" is an icon of Mexico City: a truck that buys scraps and old metal, and the peculiarity of going around the city announcing itself using speakers. With that inspiration, we went out with Mexican superstar Karimen to look for some parties and enjoy cold drinks.
In this one, our beloved Chile confuses the typical and naive ice-cream truck with a tequila bar. Sorry ice-cream man.
Then we had Jawi, Thalia and Dania, crushuing a "quinceañera" celebration ride.
This is a very chilango thing, when girls turns 15 years old, their families rents limousines to drive them around. The ritual adds glamourous and luxurious vibes to the city.
This is a very chilango thing, when girls turns 15 years old, their families rents limousines to drive them around. The ritual adds glamourous and luxurious vibes to the city.
OUT-OF-HOME PUBLISHED NATIONWIDE:
🥇 ACCOLADES:
Promaxbda 2019 / GOLD / Best Reality Shows Promotion.
