We had to promote the launch of MTV new reality series “Sleeping With The Family” in which young couples move in with their in-laws for two weeks. The first week everyone follows parental rules, and in the second week, the kids take charge.
To bring the show's essence online, we crafted 'Rule Switcher,' an interactive site uniquely controlled by the room's light switch. The platform subtly mirrors the couple's reactions in a bedroom, adding a digital layer to the series' narrative for a more engaging viewer experience."
⭐️ RESULTS:
The experience went global with translation to more than 10 languages.
Had an usage in over 108 countries.
Had an usage in over 108 countries.
The average time spent on site of 5 minutes.
Big wins in awards season: 2nd best digital experience of the year in the category of Entertainment, behind Pharrell's "Happy" song release.
Big wins in awards season: 2nd best digital experience of the year in the category of Entertainment, behind Pharrell's "Happy" song release.
🏆 ACCOLADES:
The FWA – Site of the Month (March 2014)
PromaxBDA Global – Gold – Use of Interactive Media (2015)
PromaxBDA Global – Silver – Use of Interactive Media (2015)
Promax Latinoamérica – Gold – Interactive (2014)
Ojo de Iberoamérica – Silver – Interactive (2014)
Diente Awards – Silver – Interactive Site (2014)
Diente Awards – Silver – Interactive Craft / Interface (2014)
Diente Awards – Bronze – Interactive Craft (2014)
Webby Awards – Honoree – Best Use of Video or Moving Image (2015)
AICP Next Awards – Shortlist – Website / Microsite (2015)
Sol de Iberoamérica – Bronze (2015)
PromaxBDA Global – Gold – Use of Interactive Media (2015)
PromaxBDA Global – Silver – Use of Interactive Media (2015)
Promax Latinoamérica – Gold – Interactive (2014)
Ojo de Iberoamérica – Silver – Interactive (2014)
Diente Awards – Silver – Interactive Site (2014)
Diente Awards – Silver – Interactive Craft / Interface (2014)
Diente Awards – Bronze – Interactive Craft (2014)
Webby Awards – Honoree – Best Use of Video or Moving Image (2015)
AICP Next Awards – Shortlist – Website / Microsite (2015)
Sol de Iberoamérica – Bronze (2015)
🎨 CREDITS:
VP Creative: Sean Saylor – Creative Director: Nacho Gil – Creative Team: Maxi Borrego, Francisco Casais – Sr Manager: Josefina Marfil – Producer: Delfina Chiesa
Production Company: Missing Cat
Digital Implementation : RG/A
Digital Implementation : RG/A
